IMC Senior Marketing Manager

Job Title: IMC Senior Marketing Manager

Major Responsibilities

Lead in UBR marquee event integrated communication briefing

Well understand business objective and consumer insights of each campaign and transfer into strategic thinking from communication perspective

Develop master brief for UBR marquee event communication to lead agency sourcing and internal briefing

Lead in UBR marquee event integrated campaign idea development to cut through execution

Responsible to develop campaign idea for each campaign

Ensure brand spirit and product differentiation point build into campaign idea

Work with content team, guide PMO to ensure creative execution on schedule and can excellent deliver the campaign idea and achieve media efficiency to achieve brand and campaign awareness

Propose and input in media planning to maximize campaign awareness

Work with media team to explore opportunity from...