Industry Marketing Lead – Life Sciences

Key Responsibilities

Strategic Leadership

• Act as the Life Sciences marketing advisor to EMEA business and marketing stakeholders.
• Define and prioritize marketing strategies aligned with vertical growth objectives.
• Lead the development and execution of integrated marketing plans and client campaigns.

Campaign Execution & Enablement

• Design and execute multi-geo multi-channel awareness and lead generation campaigns.
• Develop persona profiles and client segmentation strategies.
• Create and activate client journeys through research, messaging and validation
• Support regional Field Marketing team in effective local activation of integrated campaign.
• Establish and track KPIs to measure campaign effectiveness and ROI.

Partnerships & Collaboration

• Design joint marketing ini...