Influencer Marketing Manager

We are seeking an experienced Influencer Marketing Manager with deep expertise in TikTok platform dynamics and lifestyle brand positioning. This role requires a strategic thinker who can develop and execute influencer campaigns that drive brand awareness, engagement, and conversions across the TikTok ecosystem and broader social media landscape.

Key Responsibilities

Strategy Development & Execution

• Develop and implement comprehensive influencer marketing strategies aligned with brand objectives and target audience behaviors on TikTok and other social platforms
• Design campaign frameworks that leverage TikTok's unique content formats including short-form video, live streaming, TikTok Shop, and emerging platform features
• Create data-driven influencer marketing roadmaps with clear KPIs, timelines, and budget allocations

Influencer Relations & Management

• Build and maintain relationships with macro, micro, and nano infl...