Influencer Marketing Manager

Job Responsibilities:

1. Influencer Strategy & Execution

(1) Develop and execute influencer marketing strategies and campaigns for the Philippines market, aligned with brand objectives and global marketing plans.

(2) Identify, negotiate, and manage influencer collaborations (mainly barter-based and cost-effective partnerships).

2. Cross-Team & Cross-Country Collaboration

(1) Act as the key bridge between the Philippines team and global marketing teams (China, U.S., and other regions).

(2) Communicate campaign goals, creative briefs, and deliverables clearly and efficiently across teams.

(3) Coordinate timelines and ensure smooth collaboration between influencer specialists, content, logistics, and analytics teams.

3. Influencer Relationship Management4. Campaign Monitoring & Optimization5. Market & Trend Insights

(1) Build and maintain long-term relationships with key influencers, agencies, and content ...