Influencer Marketing Specialist

Role: Performance Analyst

Location: Bangsar South

Key Responsibilities

• Consolidate and analyze influencer campaign data across platforms to measure reach, engagement, ROI, and content effectiveness.
• Develop, maintain, and enhance standardized dashboards and reporting templates for ongoing influencer performance tracking.
• Deliver post-campaign performance reports, highlighting key insights, trends, and optimization recommendations.
• Identify high-performing influencers, content formats, and engagement drivers to inform future campaign strategy.
• Conduct trend analysis and benchmarking to evaluate campaign success against historical performance and industry standards.
• Partner with influencer marketing teams to support strategic planning and performance optimization.

Requirements

• Influencer campaign measurement and KPI framework development.
• Data analysis, insight generation, and per...