Influencer Marketing Specialist

Cheil Italy, the data-driven creativity Agency under the Samsung Group, is looking for a Influencer Marketing Specialist to join our Campaign & Experiential Team.

Role and Responsibilities:

· Profile Identification: Researching influencers who align with brand values (Brand Fit) and have a relevant target audience.

· Metrics Analysis: Verifying follower quality, engagement rates, and audience authenticity (to detect bots/fake followers).

· Negotiation: Handling negotiations regarding fees and content packages (e.g., number of Stories, Reels, or static posts).

· Contract Management: Defining content usage rights, deadlines, and exclusivity clauses.

· Briefing: Developing clear guidelines for influencers, outlining key messaging and dos and don'ts, while maintaining creative freedom.