Integrated Campaigns - Content Strategist, IDC CX Content Strategy

Description
As a Content Strategist at Amazon Web Services (AWS), you will play a pivotal role in shaping how we consistently tell our stories, and drive customer engagement with compelling content. Reporting to the Head of Content Strategy, you will develop and execute targeted, comprehensive content plans that deliver personalized experiences throughout the customer journey in AWS demand campaigns and events.

Key job responsibilities
* Develop and execute overarching content strategies aligned with AWS goals and target audiences
* Conduct thorough audience and content audits to inform strategy
* Create and manage content calendars and information architecture
* Oversee content creation across various formats (blogs, infographics, videos, etc.)
* Optimize content for SEO and multi-platform distribution
* Analyze performance metrics and recommend improvements
* Collaborate with cross-functional teams (design, peer marketing teams, subject matter experts...