Integrated Marketing &Campaign Manager - TikTok Shop

About the team

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.
With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users. Responsibilities:
1. Create Campaign Framework: Define campaign targets and timelines, propose campaign themes/key selling points (KSPs), set overall targets and budgets, derive actionable targets, and delegate responsibilities to the appropriate persons in charge (PICs).
2. Market and Competition Analysis: Continuously track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices from other countrie...