Interface Specialist

Website:
Project type: UI/UX enhancement
Background
AdPulse Global is looking to enhance the current website experience to better reflect the business and improve clarity for visitors. The visual direction and overall theme should remain consistent, but the structure, messaging hierarchy, and user journey need refinement so users can understand the offering quickly and take the right next step.
Objectives
• Improve clarity of what AdPulse does and who it serves
• Enhance user journey and navigation across services and supporting pages
• Improve consistency across layouts, sections, and key UI elements
• Strengthen lead-generation paths (clear CTAs and reduced friction)
• Expand the website with additional pages while maintaining design consistency
Target Audience (high-level)
Primary visitors include business owners and marketing decision-makers looking for performance marketing support. Audience definition and page intent will be confirmed during dis...