International Branding

Key Responsibilities

• Define and maintain the company's international brand positioning, brand principles, and unified overseas marketing framework
• Lead and align global branding strategy, ensuring regional marketing activities are consistent with HQ brand positioning
• Develop and deliver branding and marketing methodologies, guidelines, and playbooks to support localized execution by regional teams
• Oversee the overall planning, content direction, and operation of the global/overseas websites
• Manage corporate-level collaborations with overseas industry associations and professional organizations, enhancing brand visibility and credibility
• Collaborate closely with regional marketing teams (Asia, Hong Kong, etc.) to strengthen international brand influence under a unified framework
• Organize and chair monthly coordination meetings with regional marketing teams to enable alignment, knowledge sharing, and mutual support