Key account and Sales

Own and grow sales with key trade and baby and mother specialty retailers (e.g. NTUC FairPrice, Cold Storage, Watsons, Guardian, Mothercare, etc.), ensuring strong distribution, visibility, and sustainable profitability for baby & mummy categories (e.g., breast pump, pouch, snacks, wet wipes).

Identify, open, and scale new sales channels beyond traditional retail to drive incremental growth for baby food and snacks and branding.

• Manage end-to-end relationships with assigned key accounts (modern trade, pharmacy, specialty baby stores)
• Develop annual joint business plans (JBP) including sales targets, promotions, listings, and activations
• Negotiate pricing, trade terms, promotions, listing fees, and shelf space
• Drive distribution expansion for new launches (e.g. puffs, rusks, yogurt melts)
• Plan and execute in-store promotions, sampling, and seasonal campaigns
• Monitor sell-in / sell-out, stock levels, and forecast demand a...