Key Accounts Specialist

BASIC FUNCTION

The Key Accounts Specialist supports the sales and trade marketing objectives of the business by managing day-to-day operations with key modern trade partners. The role ensures product availability, visibility, and compliance in-store while maintaining strong relationships with buyers and store operations teams.

DUTIES AND RESPONSIBILITIES

• Monitor and supervise sales data, distribution channels, stock levels, and quality of in-store displays (phasing, visibility, planogram compliance, etc.).
• Execute marketing strategies and trade programs to maximize sales impact within partner accounts.
• Manage and supervise merchandisers and promodisers deployed in assigned stores.
• Oversee in-store advertising, customized merchandising initiatives, and promotional activities.
• Prepare and submit weekly and monthly operational reports for review.
• Prepare and submit a monthly manpower coverage plan.
• Conduct ...