Klaviyo Lifecycle Strategist

What this role actually owns

You own the thinking. You decide what gets built, why it gets built, and how it drives revenue. You are responsible for lifecycle architecture, flow prioritization, segmentation logic, and revenue strategy. You do not write emails for fun. You design systems that print money.

Core Responsibilities

• Audit Klaviyo accounts and identify retention and revenue leaks
• Design the full lifecycle system from opt-in to VIP
• Define which flows get built, in what order, and why
• Own flow strategy across:
• Welcome and pre-purchase nurture
• Browse, cart, and checkout abandonment
• Post-purchase education and upsell
• Replenishment and cross-sell
• Review and UGC collection
• Winback and churn prevention
• VIP and high LTV customer journeys
• Build segmentation logic for each flow and campaign
• Decide offers, incentives, and discount hierarchy
• Ali...