KOL & Influencer Marketing

About the Role
We are seeking a proactive KOL & Influencer Marketing Officer to drive influencer outreach, campaign execution, and creator partnerships for our Financial Technology (FinTech) products.
In this role, you will identify high-impact creators across major social platforms, guide them through the content creation cycle, negotiate collaboration terms, and optimize campaign performance using data-driven strategies. You will also coordinate influencer payments, track invoices, and collaborate closely with internal teams to ensure campaigns are delivered efficiently and on schedule.
What You'll Be Doing:
Research, identify, and evaluate suitable Key Opinion Leaders (KOLs) across YouTube, Instagram, TikTok, and Facebook, with a focus on digital creators in China.
Guide influencers through the full content development cycle, including ideation, production, editing, review, compliance, and final approval before publication.
Negotiate pricing, deliverables, and cont...