KOL Marketing & Content Strategist

Responsibilities

• Output brand briefs based on product selling points and co-create content with KOLs;
• Review the draft content and quality of expert reviewers, retrieve drafts on time, and provide feedback on KOL evaluations;
• Manage the progress of KOL video making to ensure that KOLs can deliver high-quality advertising videos to the brand on time;
• Track data such as exposure, Engagement Rate, click through rate, etc., for each piece of content, and prepare weekly reports. Based on data feedback, optimize content scripts and publishing time arrangements.