Lead Consumer Insights and Analytics
Philip Morris InternationalJob Description
We are looking for a Consumer Insights & Analytics Lead who will enable decision makers to act on relevant, timely and actionable insights and information about the consumer and the marketplace through crafting and implementing relevant research projects and driving analysis for a cluster of MENA markets. This role is based Cairo.
More specifically you will:
• Design and implement research studies to help the market achieve the business objectives.
• Lead the analysis and interpretation of results and present key findings and recommendations.
• Drive the market research process through optimizing research briefs, suppliers’ choice, methodologies and analysis to ensure the highest quality from pioneering agencies in a cost-effective manner.
• Drive data extraction, analysis and synthesis that focuses on strategic priorities.
• Provide comprehensive additional analyses by considering all relevant data from various research studies to improve...
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