Lead Digital Analyst

Job Description:

• Social Media Strategy and Execution

• Demonstrate comprehensive understanding and proficiency in social media platforms (including, but not limited to Meta, TikTok, and LinkedIn) for both organic and paid strategies.

• Craft and execute full-funnel social media marketing strategies tailored to clients' objectives.

• Exhibit skills in evaluating and refining proposed campaigns within plans, in addition to approving media plans and supporting team members in campaign setup and optimization.

• Conduct AB testing and optimize social media ad campaigns to enhance performance.

• Collaborate with cross-functional teams to align campaign strategies and execution.

• Utilize analytics tools to interpret data and provide actionable insights for improved decision-making.

• Manage and present comprehensive reports using analytics platforms like Google Data Stud...