Lead Digital Marketing Analyst

Responsibilities:

Social Media Strategy and Execution

• Demonstrate comprehensive understanding and proficiency in social media platforms (including, but not limited to Meta, TikTok, and LinkedIn) for both organic and paid strategies.
• Craft and execute full-funnel social media marketing strategies tailored to clients' objectives.
• Exhibit skills in evaluating and refining proposed campaigns within plans, in addition to approving media plans and supporting team members in campaign setup and optimization.
• Conduct AB testing and optimize social media ad campaigns to enhance performance.
• Collaborate with cross-functional teams to align campaign strategies and execution.
• Utilize analytics tools to interpret data and provide actionable insights for improved decision-making.
• Manage and present comprehensive reports using analytics platforms like Google Data Studio.
• Stay abreast of industry trends, best practices...