Lead Digital Marketing Specialist EdTech

Drive digital engagement in the education sector as a Lead Digital Marketing Specialist based in Markham. Utilize your expertise in analytics and creativity to boost brand visibility.
Our client, a trailblazer in EdTech, partners with around 100 K-12 institutions worldwide. In this senior digital marketing role, you will spearhead content and campaign strategies while ensuring consistent branding. This position includes managing B2B social media, executing email campaigns with HubSpot, and collaborating with external agencies to enhance results.
Key Responsibilities:
• Create multi-format marketing assets for diverse platforms
• Manage B2B social media channels end to end
• Build and execute targeted email campaigns in HubSpot
• Maintain website content and implement SEO updates
• Serve as primary contact for agency partnerships
Requirements:
• Minimum 5 years of digital marketing experience
• Strong background in EdTech or education services
• Proficie...