Lead Generation Account Manager

Essential Job Functions
Prospecting & Lead Generation
Research and identify potential advertising clients aligned with each brand's audience and editorial focus.
Maintain and update CRM records with detailed notes, contact history, and lead qualification data.
Use platforms like LinkedIn Sales Navigator, ZoomInfo, or industry databases to expand prospecting reach.
Outbound Outreach
Conduct high-quality email and LinkedIn outreach campaigns to introduce Converge360 media opportunities to potential advertisers.
Follow up with leads and set appointments for Account Executives and Sales Directors.
Competitive Intelligence
Track and report on competitor advertising activity across key industry verticals.
Identify whitespace and new market opportunities by analyzing competitor placements and campaigns.
Sales Enablement & Marketing Support
Collaborate with the sales marketing team to personalize outreach materials and support targeted campaigns.
Assist i...