Lead Generation Associate

Cogent Labs is looking for Lead Generation Associates for its Lahore office.
Job Type: On-site
Must-Have

• 0 to 1 year of experience in lead generation through Upwork using company profiles
• Ability to create personalised proposals, outreach messages, and copywriting to win projects
• Good technical understanding of the software industry and related technologies (specifically AI, automation, LLMs, integrations)
• Proven track record in searching for and bidding on relevant projects
• Strong written and spoken communication skills

Good To Have

• Strong collaboration and teamwork mindset (we value team players, not solo flyers)
• Experience with CRM tools (ClickUp, HubSpot, Pipedrive)
• Exposure to B2B SaaS, AI products, or software agencies
• Basic understanding of sales funnels and cold outreach frameworks

Soft Skills

• Good negotiation and follow-up skills
• Abil...