Lead generation

Responsibilities:

• Develop and implement the company's Lead Generation strategy.


• Coordinate activities for the formulation and execution of lead generation strategies in alignment with the company’s overall business objectives.


• Co-ordinate the lead generation campaigns with the various agencies, create the content and platforms for the various lead generation campaigns.


• Identify and organise leads as they move through the leads generation process and manage the hot leads through the leads generation system.


• Extract useful insights from the data sent through to the call centres and extract that from the reports received from the call centres.


• Oversee the Lead Generation department accounts and invoices, working closely with the Office Administrator for budget tracking and reporting.


• Conduct research to identify and test new lead generation channels...