Lead Generation Representative

As a
Lead Generation Representative
, you will play a key role in driving Somnio's growth by identifying and engaging potential clients across LATAM. You'll be responsible for building and nurturing relationships through strategic outbound efforts, ensuring a steady flow of qualified leads to the sales team. This role combines research, communication, and analytical skills to help expand our client base and strengthen collaboration between marketing and sales.

• Execute multichannel outbound campaigns (LinkedIn, email, automations, and outreach sequences).
• Manage the lead database and segmentations within the CRM (HubSpot).
• Develop ABM (Account-Based Marketing) strategies in collaboration with the marketing and sales teams.
• Prospect new target accounts: identify decision-makers, conduct research, and build qualified lead lists.
• Measure and report campaign performance (open rate, reply rate, SQLs generated, etc.).
• Coordinat...