Lead Generation Specialist

Responsibilities

• Evaluate and qualify leads from multiple sources
• Pull organic leads, perform skip tracing, data scraping, and list building
• Execute outbound outreach (email, calls, text blasting)
• Manage CRM data entry and lead tracking
• Build DM automation flows (ManyChat or similar)
• Generate inbound leads via Instagram and Facebook
• Book 3–4 qualified Zoom appointments daily
• Track metrics and improve hooks, CTAs, and conversion strategies

Experience & Skills

• Excellent English communication skills
• Proven lead generation experience
  IMPORTANT
• Strong Instagram lead generation experience
  NON-NEGOTIABLE
• Experience with DM automation (ManyChat preferred)
• Funnel strategy and analytics mindset
• CRM management experience required
• Financial services niche experience is a plus
• Bilingual Spanish/English is a strong plus
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