Lead Generation Specialist - SaaS B2B (English C2)

Company Overview

Leading music and technology company specializing in licensed background music services for businesses such as retail stores and hospitality venues.

Requirements

• 2 to 5 years in a marketing or demand generation role in a B2B SaaS environment
• Fluent English (C2 / bilingual level)

Lead Generation (Core Focus - 70%)

• Identify, build, and maintain high-quality prospect lists using tools like LinkedIn Sales Navigator, Apollo, Cognism or ZoomInfo
• Design and execute outbound email campaigns and lead nurturing workflows
• Segment and manage database records to support efficient and personalized outreach
• Coordinate with sales to optimize lead qualification, routing, and follow-up

CRM & Data Management

• Own the CRM (Freshsales) marketing workflows, automation rules, and data cleanliness
• Ensure accurate tracking of l...