Lead Generator Specialist (US-Based/ WFH)

Overview

Lead Generator Specialist (US-Based/ WFH) role at Quality Home Care Michigan. We are seeking a results-driven Lead Generation Specialist to optimize campaigns and generate high-quality leads. The role focuses on using tools like Apollo, LinkedIn, ZoomInfo, and other lead generation platforms to identify, qualify, and convert prospects, as well as improve conversions through landing pages, call campaigns, and social media engagement. The ideal candidate has experience in digital marketing, lead generation, social media campaigns, and overall digital marketing strategies, enabling educated conversations with clients about services such as landing pages, social media marketing, and other lead generation strategies.

Key Responsibilities

• Lead Generation & Campaign Optimization: Optimize and manage lead generation campaigns across digital channels (email, PPC, and other outreach campaigns).
• Use tools such as Apollo, LinkedIn Sales Navi...