Lead, Marcom Campaigns

Company: Cogeco Connexion Inc

Location: Montréal, QC

What You'll Do

• Develop 360 communication strategies with multiple touchpoints to promote different programs or products to customers.
• Act as the voice of the customer, influencing the customer journey and ensuring alignment with business priorities and brand objectives.
• Plan, manage, and execute quarterly campaigns (end to end) to support acquisition and brand building KPIs.
• Manage and build customer base initiatives to develop end‑to‑end customer communications that are engaging, personalized, and aligned with marketing and product strategies while maintaining consistency with the brand across all channels.
• Support and implement a brand strategy and narrative that drives differentiation, leveraging brand health tracking to ensure alignment with business goals and brand positioning in close collaboration with the brand team.
• Lead and coordinate all aspects...