Lead, Orange Cash

Purpose of the job

Support the growth of Orange Cash by owning customer experience optimization and go-to-market execution for key products and campaigns. The role focuses on designing simple, intuitive journeys, supporting product launches, and ensuring that every initiative is translated into a clear, engaging customer experience across all touchpoints.

Duties and Responsibilities

Customer Experience & Journey Design

• Map end-to-end customer journeys for Orange Cash use cases (e.g., P2P, Bills, Merchant Pay, Bank Transfer).
• Identify friction points in onboarding and usage flows.
• Propose simple UX and communication improvements to increase activation and usage.
• Work with Product and UX teams to translate business needs into customer-friendly flows.
• Ensure consistency of experience across App, USSD, Retail, and Digital channels.

Go-To-Market (GTM)...