Lead-PERM

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Manages the Marketing function and leads the design, development, and implementation of Marketing policies/programs/activities, such as directing prospective reflection and proposing strategic trends, identifying innovation development areas (e.g., technologies, channels, functions), and ensuring that resource allocation (quantity & quality) to the group marketing process are in line with activity plans and priorities. Is accountable for the outputs and cohesions among the multiple disciplines under Marketing. Ensures synergy and alignment between sales forces and marketing and contributes to the definition of the commercial policy. Is responsible for addressing marketing excellence challenges (e.g., boost new products, grow and defend the market, generate demand). Manages professional employees and is accountable for their performance and results as a team.