Lead Social Content Strategist at MSL

Drive social content strategy at MSL as a Lead Strategist, using your expertise to engage audiences effectively and cultivate brand relevance. This strategic role is hybrid in Toronto.
As the Senior Director of Social Content & Strategy at MSL, your focus will be on developing culturally relevant strategies that connect brands to audiences. This role involves understanding platform behaviors, creator dynamics, and cultural shifts, enabling you to craft compelling narratives that resonate across various social landscapes.
Key Responsibilities:
• Develop innovative social-first strategies based on audience insights
• Lead the creative process for engaging social campaigns
• Monitor cultural and platform trends to inform strategy
• Strengthen client relationships with proactive recommendations
• Guide a talented team in delivering high-quality work
Requirements:
• Strong grasp of social media and content ecosystems
• Experience in leading teams within beauty ...