Lifecycle Marketing Lead: Activation & Retention Growth

Oportun is seeking a Lifecycle Marketing Manager in Mexico to lead the strategy and execution of lifecycle programs for their mobile app.
This role involves optimizing multi-channel communications to drive customer activation, engagement, and retention.
The ideal candidate has over 5 years of experience in lifecycle and retention marketing, with hands-on expertise in marketing automation platforms such as Iterable.
The position emphasizes a data-driven approach, ensuring effective communication and operational compliance across cross-functional teams.
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