Lifecycle Marketing Lead (PLG SaaS) - 26051601

We are looking for a senior lifecycle marketer who wants to build, own, and optimize a complete behavioral email and retention system from the ground up.

This is not a campaign management role.

You will architect the lifecycle infrastructure that powers how users move from signup → activation → upgrade → retention. You will work directly with product and engineering to define event tracking, behavioral triggers, retention segmentation, and lifecycle automation across the entire customer journey.

If you enjoy building systems, thinking deeply about user behavior, and turning product signals into high-performing lifecycle programs, this role was designed for you.

What You’ll Own

Upsell & Conversion System

You’ll design and optimize the behavioral flows that convert free users into paid subscribers.

This includes:

• Building trigger-based lifecycle sequences tied to product behavior...