Lifecycle Marketing Manager/ On-site/ Toronto

Position Summary

We are seeking an experienced Lifecycle Marketing Manager with a strong background in B2C or Direct-to-Consumer (DTC) environments. This role is critical in driving customer engagement and retention. This position requires strategic thinking, technical fluency, and creative execution to manage and optimize the full customer journey. This is an on-site (5-days) opportunity located in the heart of Downtown Toronto (steps away from Union Station).

Key Responsibilities

Lifecycle Strategy & Campaign Management

• Own the end-to-end lifecycle marketing strategy across all customer touchpoints, from onboarding to churn prevention and reactivation.

• Develop and optimize multi-channel marketing campaigns (Email, SMS) to increase customer retention, lifetime value (CLV), and engagement.

• Utilize behavioral, transactional, and demographic segmentation to deliver per...