Lifecycle Marketing Senior Manager at Questrade

Shape the future of Questrade's customer engagement as the Lifecycle Marketing Senior Manager. This role emphasizes data-driven strategies in a hybrid work environment focused on enhancing customer relationships.
As part of Questrade Financial Group, you'll define and execute comprehensive communication strategies across various channels. Your position will involve managing the lifecycle marketing team and utilizing your insights on customer behavior to foster loyalty and increase product usage. You will also be instrumental in developing personalized customer interactions that align with organizational goals.
Key Responsibilities:
• Plan and execute engaging customer lifecycle campaigns
• Champion innovative long-term customer strategies
• Define goals for personalized messaging and KPIs
• Develop behavior-based triggers for improved experiences
• Manage budget forecasts and maximize ROI
Requirements:
• 10+ years in CRM or lifecycle marketing
• 3+ years i...