Lifecycle Marketing Specialist

The Role

The role & it's impact:

As a Lifecycle Marketing Specialist you will play a vital role in supporting the global engagement strategy for accountants and bookkeepers. In this role you will focus on creating personalised, orchestrated journeys that provide meaningful value to our partners, ensuring every interaction is relevant and impactful. You will leverage various direct marketing channels, including email, in-product messaging, and SMS, to drive high-quality customer conversion.

The team & how they connect:

You will join a collaborative team reporting to our GM of Lifecycle Marketing, working closely with both business and technical stakeholders to deliver seamless customer experiences. The team thrives on a test-and-learn approach, sharing knowledge and best practices to stay ahead of industry standards and competitor movements.

Initially, you will f...