Lifecycle Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.
Our client is a global, AI-powered wellness platform focused on inspiring and engaging workforces through personalized wellness experiences. Their offering includes challenges, coaching, rewards, next-generation Employee Assistance Programs (EAP), and health management solutions. The platform supports both employees and administrators by delivering scalable, data-driven engagement across the full wellness journey.
Location
Fully-Remote (Work from Home) | 9:00 AM – 5:00 PM EST
Role Overview
The Lifecycle Marketing Specialist will own the strategy and execution of user engagement across the full lifecycle, from activation and onboarding through retention and reactivation. This role is responsible for designing, building, and optimizing multi...