Lifecycle Monetisation & Automation Lead

About Manabie

Manabie is reimagining after-school learning across Southeast Asia. With a growing presence in public schools and teaching centers, we focus on improving center-level economics through better utilisation, subject mix, and monetisation. We build systems that help frontline teams convert parent demand into sustainable revenue.

The Role

We are seeking a Lifecycle Monetisation & Automation Lead to own cross-selling and upselling performance across teaching centers. This role uses marketing automation, CRM, and lifecycle design to drive higher subject attach rates and incremental revenue. Automation is the lever, but revenue impact is the outcome.

What You'll Do


+ Own cross-sell and upsell KPIs including attach rate, conversion, and incremental revenue

+ Design lifecycle journeys and automation triggers aligned to parent decision moments

+ Build remarketing and nudging flows to warm parents before frontline conver...