Lifecycle Strategy Manager at Prime Video

Lead the Lifecycle Strategy & Analytics for Prime Video International. Drive actionable marketing insights by analyzing customer behavior across O&O channels and engaging with diverse stakeholders.
As a Senior Marketing Manager, you will define priority customer segments, develop clear strategies, and facilitate data-driven recommendations for market-specific dynamics. Your role will involve working closely with Finance, Growth, and Data Science teams to turn insights into marketing interventions while adapting strategies based on market behavior.
Key Responsibilities:
• Define and maintain customer segments for lifecycle marketing
• Analyze behavior across O&O channels for actionable insights
• Understand lifecycle dynamics in different market archetypes
• Collaborate with teams for identifying trends and patterns
• Translate data insights into recommendations for execution
Requirements:
• Strong analytical skills with a data-driven approach
• Experience ...