Lifestyle Hotels Surge Ahead in Asia Pacific

• Lifestyle Hotels Surge Ahead in Asia Pacific

Lifestyle Hotels Surge Ahead in Asia Pacific

Lifestyle hotels are reshaping the hospitality landscape across Asia Pacific, with room supply projected to surge another 34 percent by 2027, according to JLL’s latest report. The trend is powered by changing traveller preferences, investor enthusiasm, and a growing appetite for curated experiences.

Since 2014, the number of lifestyle hotel rooms in Asia Pacific has quadrupled, with nearly 65,000 new rooms introduced. JLL’s Lifestyle Hotels in Asia Pacific 2025 report highlights how the sector is riding a wave of evolving consumer tastes, strong pricing power, and rising investor demand.

Lifestyle hotels now account for 6-9 percent of new hotel supply across the region, as travellers increasingly seek personalised, design-forward stays. Investors are taking notice, drawn by...