Loblaw Senior Manager of Digital Communication

Join Loblaw Digital in Downtown Toronto as the Senior Manager of Digital Communication. Lead multifaceted strategies that maximize customer engagement through SMS, email, and in-app messaging.
This role is designed for a strategic marketer with substantial experience in managing digital messaging channels. You will oversee digital programs for PC Express and Joe Fresh, leading a dynamic team to enhance customer retention and loyalty through personalized messaging strategies.
Key Responsibilities:
• Design and implement digital messaging campaigns
• Optimize customer lifecycle communications
• Collaborate with teams for seamless strategy execution
• Analyze customer insights to drive decision making
• Lead the development of innovative messaging triggers
Requirements:
• 8+ years in digital messaging management
• 3+ years of management experience
• Deep knowledge of Salesforce Marketing Cloud
• Experience with HTML and analytics tools
• Strong focus...