Local Store Marketing Assistant Manager

About the job Local Store Marketing Assistant Manager

Core Responsibility

To develop and execute localized marketing programs for sustaining stores, with focus on addressing SSSG gaps, increasing foot traffic / transaction count, strengthening mall-level engagement, and applying ACP-layered marketing strategies. This role also co-leads the build-out of the 2026 LSM capability framework through data-informed piloting, field insights, and toolkit development.

Detailed Job Description

A. Strategic Sustaining Marketing & Toolkit Development

• Design and implement sustaining store visibility and retail activation plans aligned with store archetype and performance levels.
• Develop customized LSM toolkits (visuals, ad formats, activation mechanics) anchored on TGS findings, regional opportunities, or underperformance triggers.
• Co-lead the rollout and refinement of the ACP Layer Model for sustaining stores Attract, Co...