Loyalty Analytics Specialist

The Loyalty Analytics Specialist is responsible for transforming customer, gaming, hospitality, and digital data into actionable insights that drive the performance, optimization, and evolution of the MVG loyalty programme. The role focuses on analyzing customer behavior, loyalty mechanics, and campaign performance to improve visitation, spend, retention, tier progression, and overall customer lifetime value. The specialist partners closely with Marketing, CRM, Gaming, Digital, and Property teams to ensure loyalty strategies are data‑led, measurable, and commercially effective.
Job Scope and Responsibilities:
Analyse transactional, behavioural, gaming, F&B, hospitality, and digital data to understand how customers engage with the MVG loyalty programme
Identify key drivers for visitation, spend, churn, reactivation, tier movement, and reward redemption
Develop regular loyalty performance dashboards and insights for Group and Property stakeholders
Build and maintain analyt...