Loyalty Leader (CRM)

Job ID: CN

Date posted: 04/06/

WHAT YOU'LL NEED TO HAVE

Deep knowledge of 1:1 marketing and CRM
Deep knowledge of loyalty programs and concepts
Deep knowledge of drivers for customer engagement and customer behaviour in the Retail Market
Broad knowledge of digital media channels
Broad knowledge of Marketing Technology
Broad knowledge of IKEA concept, brand objectives, values and vision
Broad knowledge of IKEA tools, processes and cycles
Broad knowledge of Group strategies, priorities and business planning process
Good knowledge of change management methods and tools as well as stakeholder management
Broad knowledge of the IKEA multichannel reality and online customer behaviours
Broad knowledge of operational plans and goals as well as follow up on KPIs

YOUR RESPONSIBILITIES

Act as a member of the Marketing Management team and proactively...