Loyalty Program Manager

Overview

The Loyalty Program Manager is responsible for developing, implementing and optimizing the Company’s loyalty program to drive customer engagement, increase repeat visits, and enhance overall brand loyalty. This role requires a strategic thinker with strong analytical skills and a deep understanding of consumer behaviour in the convenience retail industry. The manager will collaborate with cross-functional teams to define the communications calendar and annual promotional plan to ensure the program aligns with business objectives while delivering measurable results.

Responsibilities

• Program Management and Operations: Oversee day-to-day operations of the loyalty program, including enrollment, rewards and redemption process.
• Set cadence and tone, aligning communications and consistency of messaging across email, push, SMS, social and in-store touch points.
• Identify opportunities for program enhancements based on ...