loyalty specialist cl/pe/uy

Job Description

As a Loyalty Specialist, you contribute to added customer value, a strong brand, and increased sales by ensuring a robust customer insight–driven Loyalty strategy within the Sales market.

You work towards aligned and cross-functional goals, supporting omni sales performance and customer centricity in all aspects of your role, driving customer base growth and increasing lifetime value.

You lead the execution of the Loyalty program and support sales-linked activities in close collaboration with the Sales team, always acting in line with H&M values, standards, policies, and procedures.

WHAT YOU DO

Build or/and maintain a strong customer insight driven loyalty function

• Drive the omni customer acquisition and retention plan for the Sales Market based on the Regional Strategy
• Responsible for growing Member engagement and retention - using the global Loyalty and CRM strategy as a base, ensuring customer base growth and...