Manager, Brand & Advertising Strategy

Manager, Brand & Advertising Strategy Requisition ID:

Purpose Contributes to the overall success of Brand & Programs, Scotia Global Asset Management (SGAM) with a focus on the Direct Investor channel ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

Responsibilities

Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge. Working closely with the Global Brand team, manages the creative direction and timely execution of national advertising campaigns, event marketing, communications, integrated marketing campaigns and other strategic marketing initiatives.

Working closely with Media agency and enterprise, identifies channels to help grow our Direct Investor market share.
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