Manager, Creative Digital

Overview

Reports to the Head of Marketing, the Creative Digital Lead (Group) provides strategic and operational leadership for all digital and creative initiatives across Allgreen Properties’ Singapore mall portfolio. This role oversees content strategy, production, performance, and governance across platforms, ensuring consistency, quality, and impact at both group and mall levels.

The role leads the in-house creative team, drives cross-mall campaigns, manages workflows and standards, and works closely with internal stakeholders and external partners to deliver timely, high-quality outcomes.

Key Responsibilities

Strategy & Planning

• Develop and oversee annual and monthly digital strategies across all four Singapore malls
• Translate group and mall objectives into clear content, campaign, and engagement plans
• Set creative direction for group campaigns, festive initiatives, and always-on content

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