Manager, CRM & Email Marketing

Job Description

Location: Montreal Corporate Head Office.

We are seeking a highly analytical, hands‑on CRM & Email Marketing Manager to lead our Email, SMS, and customer lifecycle programs across both B2C and B2B.

This role sits within the Digital Transformation & E‑commerce team and requires senior‑level expertise. The successful candidate will own the CRM & Emails strategy end‑to‑end, while leading and supervising execution within a small, growing team. This is a role for someone who wants to build, challenge, and continuously optimise a CRM program – not simply operate one.

The CRM & Email Marketing Manager is expected to make decisions based on data, performance, and return on investment, while aligning with the overall brand strategy and customer experience standards. This role will play a key part in establishing CRM foundations, defining best practices, and driving measurable business impact.

We are looking for a CRM leader who opt...