Manager, Digital Acquisition - Internal Platform

Manager, Digital Acquisition - Internal Platform

Taipei City, Taiwan(Hybrid)

**Job Description**

The Internal Acquisition Marketing Manager is responsible for acquiring customers through MGM and internal conversion platforms, in addition to demonstrating leadership within team. This position will be leading the budget, strategy, implementation, and measurement of all internal acquisition initiatives.

**Responsibilities**

+ Optimize marketing investments to drive internal acquisitions, increase cost efficiencies and deliver key measurement metrics including acquisition accounts and early engagement for internal card acquisition.
+ Understand end-to-end processes from target segmentation, acquisition channels, applications processing, gift fulfillment, customer servicing, operational risk and compliance requirements to ensure project delivery.
+ Build strong and effective internal cross lines of business to ensure strategy alignment and ...