Manager Digital Activations

Rise to the Challenge

Bring our digital vision to life across the full consumer journey. As the Digital Activations Manager, you will define and deliver end‑to‑end digital B2C strategies that drive engagement, growth, and brand impact across PMFTC’s portfolio.

You’ll collaborate closely with Marketing, Consumer Engagement, Market Research, IT, Legal, Region, and Global teams to ensure seamless alignment, data‑driven decision‑making, and outstanding execution across all digital touchpoints.

What Your Day Looks Like

• Lead the development and execution of digital B2C strategies across brands, ensuring alignment with key business priorities and KPIs.
• Analyze consumer data to identify opportunities, optimize performance, and guide strategic decisions.
• Drive innovation by identifying digital trends, technologies, and content opportunities to elevate brand engagement.
• Partner with cross‑functional teams to build and ...